Scope of This Policy
This policy explains how personal information is handled in connection with this Teeth Whitening website and any enquiry or appointment arising from it. It applies to visitors to the site and to people who make an enquiry about treatment.
It does not apply to any third-party website that may be linked from these pages. Where you follow a link to an external site, that site's own privacy policy governs the information you provide there.
Information That May Be Collected
Information You Provide Directly
- Your name and the contact details you choose to use.
- Your postcode or address, needed to confirm whether a home visit is possible.
- The content of your enquiry, including any questions you ask.
- Details relevant to treatment suitability, such as existing sensitivity, dental restorations, or recent dental treatment.
- Appointment details, including dates, times, and the number of people to be treated.
- Any access or additional needs you tell us about.
Information Collected Automatically
Standard web server logs may record technical information such as browser type, device type, approximate location derived from an IP address, pages visited, and the time of the visit. This is used for security and to understand general site usage. It is not used to identify individual visitors.
Health-Related Information
Information about your teeth, gums, sensitivity, or dental history is treated as sensitive. It is collected only where necessary to assess whether Teeth Whitening is appropriate for you and to deliver it safely, and it is handled with additional care and restricted access.
How Information Is Used
- To respond to your enquiry and answer your questions.
- To confirm whether your address falls within the area covered for home visits.
- To assess whether treatment is suitable for you.
- To arrange, confirm, and deliver an appointment.
- To record shade assessments before and after treatment.
- To provide aftercare guidance and to answer follow-up questions.
- To keep records required for insurance and accounting purposes.
- To meet legal or regulatory obligations.
Lawful Bases
Personal information is processed on one or more of the following bases: your consent, where you have given it; the performance of a contract, where information is needed to provide a service you have requested; legal obligation, where retention is required by law; and legitimate interests, such as maintaining business records and securing the website. Where sensitive health-related information is processed, this is done on the basis of explicit consent given in connection with treatment.
Marketing
Your details are used to respond to your enquiry and to deliver treatment. They are not added to marketing lists without your consent, and where consent is given you may withdraw it at any time.
Sharing, Storage, and Retention
Who Information Is Shared With
Personal information is not sold and is not passed to unrelated third parties for their own purposes. It may be shared in limited circumstances: with service providers who support the operation of the business, such as website hosting or email providers, who act on instructions and may not use the information for their own purposes; with insurers or professional advisers where necessary; and with authorities where disclosure is required by law.
Storage and Security
Reasonable technical and organisational measures are used to protect personal information against loss, misuse, and unauthorised access. Access is limited to those who need it to perform their role. No method of transmission or storage is entirely secure, and while every reasonable effort is made to protect your information, absolute security cannot be guaranteed.
How Long Information Is Kept
Enquiries that do not result in an appointment are kept only as long as needed to deal with the enquiry and then deleted. Records relating to treatment are kept for as long as required for insurance, professional, and legal purposes, and are then securely deleted. Financial records are retained for the period required by law.
International Transfers
Information is stored within the UK or the European Economic Area wherever practicable. Where a service provider stores information elsewhere, appropriate safeguards are put in place to ensure a comparable level of protection.
Cookies and Similar Technologies
Cookies are small text files placed on your device by a website. This site uses only what is necessary for it to function correctly and securely.
Web fonts on this site are loaded from a third-party font service, which means your browser makes a request to that service when a page loads. Most browsers allow you to block or delete cookies through their settings; blocking some cookies may affect how parts of a website function.
Your Rights
Under UK data protection law you have a number of rights in relation to your personal information.
- Access — to ask what personal information is held about you and receive a copy.
- Rectification — to have inaccurate information corrected.
- Erasure — to ask for your information to be deleted, where there is no overriding legal reason to retain it.
- Restriction — to ask that processing of your information be limited in certain circumstances.
- Objection — to object to processing carried out on the basis of legitimate interests.
- Portability — to receive certain information in a portable format.
- Withdrawal of consent — where processing is based on consent, to withdraw it at any time.
To exercise any of these rights, use the contact details published on the contact page once they are available. A response will be provided within the period required by law. You will not be charged for making a request in ordinary circumstances.
Complaints
If you are unhappy with how your personal information has been handled, you may raise it directly in the first instance. You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection.
Children
This website and the treatment described on it are intended for adults. Personal information is not knowingly collected from children.
Changes to This Policy
This policy may be updated from time to time to reflect changes in practice or in law. The current version is the one published on this page, and material changes will be reflected here.